CHICAGO, March 14 /PRNewswire-FirstCall/ -- The Wm. Wrigley Jr. Company
(NYSE: WWY) will introduce to U.S. consumers this summer, 5, a groundbreaking,
new sugar-free stick gum with mouth-freshening, long-lasting flavors combined
with invigorating sensations "you can feel as you chew."
(Photo: http://www.newscom.com/cgi-bin/prnh/20070314/CGW017 )
"5 appeals to the senses and is the most exciting development in sugar-
free stick gum since the launch of Extra(R) more than 20 years ago," said Bill
Perez, Wrigley's President and CEO, while speaking to attendees at Wrigley's
Annual Stockholders' Meeting Wednesday in Chicago.
Available in Rain(TM) (a tingling spearmint flavor), Cobalt(TM) (a cooling
peppermint flavor), and Flare(TM) (warming cinnamon flavor), 5 debuts in a 15-
stick envelope package, a first for the gum category.
"Teens, who are constantly seeking opportunities to experience something
out of the ordinary, are also the most frequent gum chewers of any age group
and account for one-third of all gum chewed in the U.S.," said Martin
Schlatter, Wrigley's Chief Marketing Officer. "In our testing, teens and young
adults have told us they love everything about 5 - from the unique tingling,
cooling or warming sensations that accompany its delicious and especially
long-lasting flavors to its bold graphics to its sleek, revolutionary
packaging. 5 delivers an amazing new gum experience."
The Wrigley Company revitalized tab-style gum in 2001 with the
introduction of Orbit(R) and its unique formulation and packaging. Last year,
it reenergized the pellet gum segment with the introduction of the Eclipse(R)
BigE Pak(TM) bottle. The 5 envelope is the next great packaging enhancement
for stick gum, and will carry a suggested retail price of $1.49 for individual
packs and $3.49 for a three-pack.
The Wm. Wrigley Jr. Company is a recognized leader in confections with a
wide range of product offerings including gum, mints, hard and chewy candies,
lollipops, and chocolate. The Company has global sales of nearly $4.7 billion
and distributes its world-famous brands in more than 180 countries. Three of
these brands - Wrigley's Spearmint(R), Juicy Fruit(R), and Altoids(R) - have
heritages stretching back more than a century. Other well-loved brands
include Doublemint(R), Life Savers(R), Big Red(R), Boomer(R), Pim Pom(R),
Winterfresh(R), Extra(R), Freedent(R), Hubba Bubba(R), Orbit(R), Excel(R),
Creme Savers(R), Eclipse(R), Airwaves(R), Solano(R), Sugus(R), P.K.(R), and
SOURCE Wm. Wrigley Jr. Company
Brian Wright, Director - Marketing Communications, of Wm.
Wrigley Jr. Company, +1-312-645-3057