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Wrigley Tips Off Multi-Year Partnership as the Official Chewing Gum of the National Basketball Association

Partnership Brings to the Court Wrigley's Big Red(R), Juicy Fruit(R), Winterfresh(R), Doublemint(R) and Wrigley's Spearmint(R)

CHICAGO & NEW YORK--(BUSINESS WIRE)--July 12, 2007--The Wm. Wrigley Jr. Company (NYSE: WWY) and the National Basketball Association (NBA) today announced a relationship that makes Wrigley's brands, Big Red(R), Juicy Fruit(R), Winterfresh(R), Doublemint(R) and Wrigley's Spearmint(R), the "Official Chewing Gum(s) of the NBA." As part of the partnership, which includes exclusive category rights, Wrigley's and the NBA will work together to develop integrated, NBA-themed marketing platforms for the five chewing gum brands.

"Fans are loyal to the NBA because of their love for the players, teams and the competition that make the game exciting," said Paul Chibe, Wrigley's Vice President of U.S. Marketing. "Many NBA fans love chewing our iconic Wrigley's brands, so the partnership is a great way to bring together these modern American favorites."

The partnership officially launches at a grassroots level this summer through the NBA's Jam Van mobile tour, where as a presenting partner the brands will reach consumers in 12 markets nationwide. The NBA Jam Van presented by Wrigley's provides off-court-interactive basketball fun and excitement for NBA fans of all ages. The program, active through September 2007, includes 8,000 square feet of basketball themed activities such as the NBA Jam Van Video Arcade and the league's Measure-Up Activities, in which fans can compare their hand and shoe sizes, height and reach to those of NBA and WNBA players.

In addition, the Wrigley's brands and the NBA will launch a marketing program for the 2007-2008 season to reach the NBA's fan base, inclusive of young, multi-cultural, trend setting teens and young adults.

"For years chewing Wrigley's has been as commonplace among NBA players as much as the crossover dribble," said Mark Tatum, NBA Senior Vice President of Marketing Partnerships. "The agreement between the NBA and Wrigley's simply makes it official and provides us with a variety of marketing opportunities using Wrigley's five well-respected brands."

In addition to the NBA league partnership, the five Wrigley brands have partnered with the N.J. Nets as the presenting sponsor of "Nets Overtime" - the time period from the conclusion of the Nets playoff run, through the first day of the team's 2007-2008 training camp. They will be featured in all Nets events and communications throughout the summer. The partnership will continue throughout the 2007-08 regular season and include extensive Wrigley's branding during Nets home games.

About the NBA

The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada. This season, NBA games will be televised in 215 countries in 41 different languages. The league's worldwide reach can also be seen with 85 international players on NBA rosters. As fans witness tremendous performances on the court, some of the NBA's most significant efforts occur off the court. This past year, the league launched its most ambitious community outreach endeavor, NBA Cares. Over a five-year span, players and teams will raise and contribute $100 million for charity, donate more than one million hours of volunteer service to communities worldwide, and build more than 100 educational and athletic facilities where children can learn and play. For more information on the NBA, visit NBA.com.

About Wrigley

The Wm. Wrigley Jr. Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate. The Company has global sales of nearly $4.7 billion and distributes its world-famous brands in more than 180 countries. Three of these brands - Wrigley's Spearmint(R), Juicy Fruit(R), and Altoids(R) - have heritages stretching back more than a century. Other well-loved brands include Doublemint(R), Life Savers(R), Big Red(R), Boomer(R), Pim Pom(R), Winterfresh(R), Extra(R), Freedent(R), Hubba Bubba(R), Orbit(R), Excel(R), Creme Savers(R), Eclipse(R), Airwaves(R), Solano(R), Sugus(R), P.K.(R), and Cool Air(R).

Jennifer Jackson-Luth
Manager - Marketing Communications
Phone: (312) 645-8876
Email: Jennifer.jacksonluth@wrigley.com
Carmine N. Tiso
Senior Manager, Marketing Communications
Phone: (212) 407-8208
Email: CTiso@nba.com


"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Wm. Wrigley Jr. Co.'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.